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Today during Brian Roberts (CEO of Comcast) Keynote, he announced a new "Open-Cable" platform, under the new platform call Tru2way, which enables cable service to be directly integrated into a variety of consumer electronic devices. Initial partners include Motorola, TiVo, Intel, Samsung Electronics, Microsoft, LG Electronics, Panasonic, Cisco Systems, and Sun Microsystems.
When a consumer purchases a device with Tru2way, the user can bring it home, plug it in, and get all interactive cable services available from a traditional set-top box.
"It’s a totally different business model," Roberts said. "Virtually the entire cable industry will support Tru2way by the end of this year." By that …
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