After years of watching Apple basically walk all over Microsoft with their “I’m a Mac, I’m a PC” ads, Microsoft is finally taking a stand.
Yesterday, Microsoft kicked off it’s new ad campaign for Windows last night, while I was watching the NFL Kickoff game on NBC I saw the ad and it was mediocre at best. At any rate, this is all part of Microsoft’s estimated $300 Million dollar, multi-year ad campaign developed by ad shop Crispin, Porter and Bogusky.
In the ad, Seinfeld sizes up Gates’ shoe size (a 10), asks him whether he’s ever tried wearing his clothes in the shower (”never”), and ultimately asks Gates whether Microsoft is ever going to come out “with something moist and chewy like cake.” Seinfeld asks Gates to give him a sign, like adjusting his shorts, if the answer is yes. Gates gives a wiggle in the affirmative.
Although the ads don’t directly mention Apple, Microsoft has said that it no longer intends to let its competition position its products.
According to sources familiar with the campaign, the first ad was designed mainly as a teaser.
It’s a push that began, not with the expensive ads, but rather with the hastily put together “Mojave Experiment” in which Microsoft put Vista in front of Vista skeptics, without telling them it was Vista, to gauge their reactions. (Microsoft has recently started running Mojave-based cable TV ads to complement its online campaign.)
But, with Apple’s Get a Mac ads still running strong, it’s an open question who will have the last word.
Watch The New Microsoft Windows Ad - “Shoe Circus”
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